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Blog - "Taking The Lead", by Diane Alverio

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Deborah Rosado Shaw

  Meet Diane & Blog

Bertha Coombs

 

Born in Havana, Cuba, this highly motivated Latina covers financial markets and business stories for CNBC.  A graduate of Yale University, Coombs has reported on such national stories as the spying scandal on Hewlett-Packard's board of directors and the devastation of Hurricane Katrina in New Orleans and Mississippi. She has also served as an anchor on CNBC’s Worldwide Exchange," broadcast live from Europe, Asia and the United States.   Bertha is a Latina who takes her business seriously.

Bertha Coombs

  Bertha Coombs

Why a career in broadcasting? 

I was four years old when my family came to the U.S. from Cuba. Television was my window into America, and broadcast news provided a front row seat to history.   I was always interested in news, so much so, my mom once told me that I could probably be like Barbara Walters some day.  

 

I didn’t give it much thought, until it came time to choose a career after college. I had the opportunity to pursue a television journalism fellowship, and I pursued.
  

Does the fact that you are Latina ever impact how you may present a news story? 

I sometimes get teased about pronouncing Spanish names with the proper accent.   Spanglish is so natural to me; sometimes I don’t realize I’m doing it. 

 

When it comes to content, it can be an advantage understanding Latin culture.  When most American news outlets were shocked to hear Venezuela’s Hugo Chavez call President Bush the devil, during an appearance at the U.N., those of us who were familiar with his Hola Presidente broadcasts in Caracas were able to point out that he does that sort of thing all the time.

 

It’s often so tough for Latinos in the U.S., where did you get your confidence

to pursue a career in network news?

No question, it came from my parents.  Knowing the sacrifice they made in coming to the U.S., in some ways made me hard-wired to be ambitious.  

 

On the one hand, I felt pressure to succeed.   But it also gives me a potent example of the power of hope and how important it is to take risks in order to achieve your dreams.

 

Most important, they supported my interest in education, and encouraged their niña to pursue a professional career.   

 

How do you see Latinos impacting the future of the U.S.?

I see Latinos emerging as a greater political force in the U.S.  We already have big voting blocks in California, Florida, Texas and New York, and with these states playing a bigger role in the early presidential primaries next year, I think Latinos are going to gain a bigger voice on the national stage. 

 

Culturally, television shows like Ugly Betty and the George Lopez Show are also helping to give voice to our traditions.

   

What do you think is the Latino American Lifestyle?

I think our lifestyle is one of constant evolution.  In my own life, I’ve tried to hold onto my family’s Cuban traditions, but I’m also affected by other Latino influences, and American customs.   I probably dance Merengue better than I do the Cha Cha;  I’ve got Colombian rock,  Cuban Mambos, and Mexican Rancheras on my iPod; and at Thanksgiving, I stuff my turkey with chorizo and corn-bread stuffing.

 

I think it makes for a much richer American experience.

 

Http://www.cnbc.com/id/15838196 

 

 

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Diane Alverio

 Taking the Lead
Latinos across the nation are playing a vital role in shaping the future of this country through our actions, leadership and hard work.  As a Latina, Diane Alverio, President of D. Alverio & Co, a Connecticut based public relations and marketing firm, knows the importance of helping to chronicle the Latino experience in the U.S. through the individuals who by virtue of their achievements, their contributions and their confidence, demonstrate how as Latinos we can take the lead!
Visit
http://www.dalverioco.com

 


 

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